Xbox Fitness charges $59.99 for 7 workouts. Zumba Exhilarate on DVD is $51.95 (with shipping) for 6 workouts.Xbox Fitness charges $9.99 for the set (56%). Bodywisdom Tai Chi for Beginners on DVD is $17.97 (with shipping) for the set (10 'workouts').Xbox Fitness charges $19.99 per workout (227%). Brazil Butt Lift on DVD is $52.85 (with shipping) for 6 workouts (7 if you count the bonus).TurboFire on DVD is $134.80 (with shipping) for 12 workouts.Xbox Fitness is charging $19.99 per workout (501%) Rockin' Body on DVD is $27.94 (with shipping) for 7 workouts.

Xbox Fitness is charging $29.99 per workout (207%).

Insanity on DVD is $144.80 (with shipping) for 10 workouts (11 if you count the fit test).

Xbox Fitness is charging $29.99 per workout (257%).

P90X on DVD is $139.80 (with shipping) for 12 workouts.

Xbox Fitness is charging $19.99 per workout (172%)

10-Minute Trainer on DVD is $92.85 (with shipping) for 8 workouts (9 if you count the bonus).

Even Beachbody's own P90X for Xbox Fitness comes down to 103%, and Insanity for Xbox Fitness is even 83%.Īll these percentages are the DLC price compared to the same price it would cost for the same amount of workouts on DVD shipped within the US. Tai Chi is 56%, Zumba is 99%, Jillian Michaels is 72% to 104%, and Tracy Anderson is 81%. Other paid workouts in Xbox Fitness are way cheaper compared to their own DVD equivalent. Compared to their DVD equivalent these Beachbody workouts are priced between 172% to 501% of the DVD price.

But those DVD sets typically have over 10 workouts. You are correct, a full Insanity or P90X DVD set comes at quite a hefty price. 'Because if you only invite, you are screwed.' This is why we say invite, invite, invite,' said Daikeler at 2016's coach summit in Nashville. Coaches are advised to reach out to as many people as they can each day, which often leads them to cold-message strangers on social media. After all, Beachbody coaches aren't just selling exercise and frosty drinks they're selling a healthier lifestyle and self-confidence. Daikeler told one woman who complained about the price of Shakeology to take a look at her spending and assess her priorities. He continues to instruct coaches not to take no for an answer and to push back on potential customers who say they're not interested.

In light of the recent sales slump, Daikeler's message is to be even more relentless. It also gave Beachbody headquarters a direct communication channel to its millions of customers.

According to Daikeler, abandoning DVDs in favor of streaming subscriptions was a business necessity.

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